“The simple fact is that all the time and money and skill poured into consumer research on the new Coca-Cola could not measure or reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many people.”
Coca-Cola president Donald Keough on the reintroduction of Classic Coke
Earlier this year, Roku introduced a new streaming media device dubbed the Roku 3, with its faster processor, WiFi remote, and remote ear bud jack, this Roku 3 was embraced by pundits. Those who complained about the loss of composite outputs were dismissed as heretics. This summer, Roku announced the rest of the third generation Rokus. All of these had composite outputs, but none had the 5x faster cpu and only one had the battery killing remote ear bud jack. The out-of-production Roku 2 XS continues to be the best Roku and continues to sell well as a refurb. The chart below compares the Roku 2 XS to the third generation of Roku devices…
The chart does not compare price, warranty, or remote battery life. The venerable Roku 2 XS sells for half what the Roku 3 costs. My last Roku 2 XS came with an extra game controller and an HDMI cable for $55. Roku warrants refurbs for 90 days — just like their new products. The gen 3 remotes use AAA batteries instead of AA batteries. AAA batteries store about half the energy as AA. Combine this with powering ear-buds and the batteries last months instead of nearly a year.
Roku has stopped manufacturing the Roku 2 XS. At some point, there will be no more Roku 2 XS units. Before this happens, Roku should reintroduce the Roku 2 XS (a red and white Classic Roku) or launch a Roku 3 XS (combining the popular features of the Roku 2 XS with the faster processor of the Roku 3). Until then, keep an eye on the bargain sites for deals on the Classic Roku.